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2 November 2006 - Posted in: News

Introducing Blyk

By: Pekka Ala-Pietilä - Authors bio

It has been very exciting and rewarding to share our story of Blyk with an increasing number of people.

Time and time again it amazes me how fast people – be they young users, advertisers, partners, investors or new members of our team – understand the profound innovation of Blyk.

By having the courage to think differently we all can turn latent capabilities into great opportunities. By taking the most obvious of elements and combining them with a new twist you can create something which becomes inevitable.

During Antti’s and my journey with the idea of something which “will become inevitable one day” to the launch of Blyk this week I have been especially proud of all great people who have joined us to form the outstanding team we are today.

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26 Responses to “Introducing Blyk”

  1. JR Says:

    Brilliant!
    Look forward to working with you and seeing Blyk become a huge success!

    JR

  2. PeterG Says:

    Great news guys & gals! Congrats!

    Anssi V. said years ago
    that mobile usage will become free as advertisers are paying the bills. (This was in NMIC 2000, in
    Prague). We’ve been waiting for that…finally it is about to happen!

    Make it big, make it
    huge… Good luck!

    /g

  3. Jussi Kivipuro Says:

    Antti, Pekka, and the whole Blyk team,

    You have a winning concept and a winning
    team!
    Go for it and get it.

    We cannot touch your services but those will touch the
    world.

    Jussi

  4. Veijo Says:

    Nokia was not able to do this, but you are. Great business idea we’ve
    been waiting for! But the brand name and identity looks boring and outdated. I hope the marketing comms
    will be more involving! Go Blyk Go! Veijo

  5. Jack Says:

    Excellent timing.

  6. Jari Says:

    I work within a business where we are trying to teach people to pay for good content and
    receive less advertising. You are doing it the other way ’round in mobile communications. The wheel has
    been invented, so let’s roll it guys! Good Luck and have fun! Jari

  7. Arto Says:

    Sounds great.

    Enhance the functionality with personilized calendar :) Free idea
    at:
    http://tutkielmat.uta.fi/tutkielma.phtml?id=11299

  8. Juhani Polkko Says:

    Way to go guys! Maybe you’ll beat Xero to the market, as they are busy
    doing their magic tricks in financing. Just try to stay away from the Ferrari stores… :-)
    http://www.techdirt.com/articles/20060314/194256.shtml

  9. TimoK Says:

    Absolutely a great move; disruption is the only way to push the paralyzed industry forward.
    Now you just have to make sure that ads are really perceived valuable, well designed and targetted. All
    the best!!

  10. A.J. Says:

    No doubt - everyone wants the “free lunch”.
    It seems that you have
    a solid team, with relevant experience. Good luck!

  11. Tarun Bathija Says:

    I never thought that providing free communication would happen so fast!!! Until now I have
    been paying several hundreds for my bills. As a college student I can promise you this concept will work.
    It is neccessary to provide the youth with an opportunity be part of your team.
    Long Live Free
    Communication

  12. Peter Vesterbacka Says:

    Great stuff! I hope you guys turn Blyk into the massive disruption it
    has the potential to be. With the team & talent you have assembled I even think you will;-) Good
    luck, you will need that as well!

  13. Magnus Johansson Says:

    Sounds interesting even though I must admit that I have some concerns
    regarding the business -prove me wrong! All the best and good luck!

  14. Jamie Mitchell Says:

    Good luck guys; it’s a great idea and certainly something with huge
    potential.

    Keep on the right track, bring on board the right clients and you will be a huge
    success.

    Remember, if you need staff I’m here to help!

    Good luck!

    Kind
    regards,
    ____________________________

    Jamie Mitchell
    EMEA Consultant
    Tangent
    International
    TEL: +44 (0) 1277 635 835
    FAX: +44 (0) 1277 633 133
    MOB: +44 (0) 7768 646
    413
    EMAIL: jamie.mitchell@tanint.com

    London . Dallas . Sydney . Dubai .
    Africa
    _____________________________

  15. Karri Hautanen Says:

    Excellent! Finally someone who:
    1) Thinks big enough
    2) Thinks out
    of the box
    3) Has the right team

    Just remember: “Attitude is everything”.

    Good
    luck!

    Karri

  16. mah Says:

    Good idea. Some do not remember - there is no free lunch. Someone have to pay - You, user =
    You are goin to buy something advertised sooner or later. Anyway idea is good, business is business and
    Blyk will be sold = guys will get some money. That’s business.
    Good luck…

  17. Olavi Says:

    Exellent idea. Clear and focused business idea and target customer group. Hope to see this
    concept expanding to VoIP and open WLAN domain. Good job.
    Olavi

  18. Liz Says:

    Wish
    you luck with overcoming the Ofcom Regulations!

  19. todd Says:

    Congratulations PAP, Marko >>> a great idea + fantastic team! Make tomorrow obvious!
    and call me when it’s time to make it beautiful ;]

  20. Juhani Says:

    Btw,

    Russ Buckley wrote an excellent article about CPM based ad model and came up with
    a number of 50 ads per day per user. Wow! :)
    I’m sure there’s a number of ways to tackle this,
    the most apparent being to cover only the minimum monthly cost with ads and charge the user for
    additional calls. I think that would still be highly valuable for many
    people.

    http://mobhappy.com/blog1/2006/11/03/free-calls-for-ads-with-blyk/

  21. Mark Diekmann Says:

    great stuff! the market is ready for this. challenge will be to avoid
    ad-intimidation a la sugar mama and offer a compelling user experience that combines the need to
    communicate with advertisement in a very clever and fun way

  22. Alex Says:

    it’s about time someone turned the whole constricted network operator model on its head - if
    you can do this whilst retaining integrity of original service and create additional user/consumer
    offerings via advertisers and brand owners that are relevant, engaging and ultimately beneficial to your
    customers, you’re onto a winner. I would sign up.

  23. Erkko Says:

    In Finland, I have sometimes said that instead of trying to get unemployed people to start new
    firms, we should get Pekka Ala-Pietilas ja Jorma Ollilas to start some. Now Pekka has. Good luck! The
    start certainly looks promising.

  24. apoorva Says:

    Good to see a concept like this. Free communication becoming a reality. Kudos, to you guys who
    are eventually taking it forward.
    Just wondering, how can this mode also be used for illiterate
    people in countries like India, china and help increase general literacy levels. a distant thought
    maybe…

  25. mani Says:

    I
    wonder why the PC cannot be free if we are looking at the pop ups while browsing.Why music cannot be free
    if there can be some promos during its play.Why our clothes cannot be free if there are some
    advertisements on them.Why TV cannot be free and why we have to pay the channels when they show the
    advertisements.The list can go on.It is insane :) Anything touching the masses can be free.

    I am
    wondering why are you only targetting the youth market.

  26. Mika Says:

    Dutch start-up i-Wood to launch ad-backed mobile service
    Published:
    Wednesday 13 December 2006 | 10:01 AM CET

    Dutch start-up i-Wood plans to launch a mobile service
    backed by advertising in the first quarter of 2007. Huib Kloosterhuis, former debitel Netherlands CEO and
    a partner at i-Wood, told Telecompaper in an interview that the company will offer low-priced handsets
    and services in exchange for subscribers agreeing to permanent banner ads on their phone displays. The
    advertising requires the installation of software on Windows-compatible phones. I-Wood plans to subsidise
    the cost of the handset, and is in talks with network operators for the launch.

    Initially i-Wood
    will target user groups with a clear profile, in order to attract advertisers looking for a specific user
    group. Banners will be sent automatically to the phones, with i-Wood keeping track of click-throughs and
    page views of websites behind the banners. The company expects advertisers will be willing to pay a
    premium for the one-to-one contact with consumers, with Kloosterhuis estimating the cost to advertisers
    at EUR 1.00-2.50 per end-user, per month. Later on i-Wood plans to allow subscribers to choose
    advertisers in their areas of interest, reducing the cost of their subscription by selecting multiple
    advertisers, or paying an additional small fee for a customised information feed to their
    phone.

    Mikael

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