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3 November 2006 - Posted in: News

Blyk’s challenge to marketeers

By: Antti Öhrling - Authors bio

Blyk has potential beyond imagination. And to be part of a disruptive and potentially revolutionising new medium is very exciting. Blyk brings value to its users and it brings value to advertisers. It brings value to the entire telecommunication industry and to the entire mobile advertising industry. And as always with new things, it brings new and exciting challenges for all.

For decades marketeers have been dreaming of a medium that has the distribution effect of broadcast, targeting capabilities of direct marketing and interactivity found with the internet. And now it’s here.

But are you ready, marketeer?

You will get feedback. What’s good and what’s not. You will be told how to develop your offering, products and services. And the feedback comes directly from your customers, real-time. Not from traditional market research.

Are you ready to co-develop your products? Can you change your campaign within two hours, if it doesn’t work? How will you have this dialogue with Blyk users? How will you respond to the feedback?

Blyk can give you more “reality checks”, more information, more engagement and potentially more sales than any other medium. Now is the time to get prepared, and our entire Blyk team is ready to start the journey with you.

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3 Responses to “Blyk’s challenge to marketeers”

  1. Putting people first » Goodbye, mobile phone bills. Hello, advertising. [International Herald Tribune] Says:

    [...] But claiming an advertising supported mobile phone operator as a
    “disruptive and potentially revolutionising new medium” seems a bit much.
    [...]

  2. Elias Kai Says:

    Try to combine voice and sms search or content with adwords google
    system and you will get a bingo machine.
    I had this idea of free mobile phone minutes supported by ads
    since 2000 but i think you go ahead with it.

    Do it— mobile video ads is a nother future and the
    way to combine mobile tv ( without internet access - radio antenna TV to your mobile )

    Elias
    KAI

  3. Rene Kock Says:

    Good news for you, we are allready making money with advertisement on
    mobile’s, marketsurvey’s etc. We just sold our company to Operator KPN The Netherlands and starting now
    for other communities and the consumer market under the brand i-wood. You’re welcome tot our office in
    the Netherlands.

    Rene Kock
    ceo MedEurope

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