Blog

Thomas Crampton wrote an excellent piece on Blyk in International Herald Tribune: Coming to (free) mobile phones for youths: Ads. He gives a good overview of the venture and the business model innovation. The story also quotes Nicky Walton, a senior research analyst for mobile content and applications in London for Informa Telecoms & Media: “Offering fully free voice minutes and text messages in exchange for advertising is a real paradigm shift, but the time is right and I really don’t see how this could fail,” Walton said. “The business model is powerful for users because it is free and for advertisers because it is so tightly focused on known individuals.”