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International Herald Tribune wrote an excellent summary article on what is latest with mobile operators and their mobile advertising plans, featuring Blyk as the pure play ad-funded mobile media for the 16-24 year olds.

The new uses of cellphones present vast opportunities for consumer brand companies, who are finding it difficult to reach customers through media like magazines and television. “[Mobile] advertising absolutely makes sense to extend expensive multimedia services and mobile TV to the mass market,” said Linda Barabee, an analyst at Yankee Group. “I think we will see consumers say, ‘You know what? I’m only going to spend this much money on my mobile phone.’ ”