4 April 2007 - Posted in: Press
Press release: Orange and Blyk announce MVNO deal
LONDON, England, April 4 2007 – Orange and Blyk today announced an MVNO deal that will see Blyk customers using the Orange network to make calls, send messages and access the mobile internet. The two companies have entered into a wholesale agreement regarding the transportation of voice and data traffic across the Orange network.
Blyk is the first pan-European ad-funded mobile network. It will offer customers free mobile phone calls and texts in return for receiving advertising on their mobile handsets. For advertisers, Blyk is a superior medium for engaging young consumers in UK. Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.
Keith Greenfield, Director of Wholesale for Orange UK, said: “Our network is one of our greatest assets and by securing deals like this we are using its potential to the full. Working with innovative new companies like Blyk offers incremental financial rewards for the business which will in turn allow us to compete more ferociously in the UK market.”
He added: “Orange became the first operator to launch advertising on the mobile last year and feedback from our customers has been overwhelmingly positive. That makes Blyk’s approach even more exciting and we shall be watching their progress with interest.”
Pekka Ala- Pietilä, Co-founder and CEO of Blyk, said: “The partnership with Orange ensures that we will deliver the highest level of service and quality of experience that advertisers and our members expect.”
ENDS
NOTES TO EDITORS
About Blyk
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback.
Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.
For more information, visit about.blyk.com
About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators with almost 160 million customers on five continents.
In June, 2006, as part of the France Telecom integrated operator strategy (NExT programme) to deliver simple, convergent products, Orange became the single brand for mobile, internet and tv offers in France, the United Kingdom, The Netherlands and in Spain, strengthening Orange’s position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services, which operates in 220 countries or territories, became the new banner for business communications solutions and services.
France Telecom (NYSE:FTE) is listed on Euronext Paris Eurolist market and on the New York Stock Exchange. At December 31, 2006, the group had 97.6 million mobile customers, 12.3 million internet customers and 48.7 million fixed line customers.
In 2006, France Telecom had consolidated sales of 51.7 billion euros.
Further information about Orange and France Telecom can be found on the Orange website at www.francetelecom.com.
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
