11 October 2007 - Posted in: Events
Blyk has teamed up with Vice to run a FREE live music tour, the Unitaur. It’s launching on Monday 29th October 2007 with 10 dates across the UK featuring brilliant acts including: The Teenagers, Crystal Castles (a favourite at Blyk UK HQ), These New Puritans and more.
What’s more, you can play “spot the logo” on the Unitaur site.
3 October 2007 - Posted in: Press
Blyk Appoints Shaun Gregory as UK Chief Executive
London, 2 October, 2007 - Blyk the pan-European free mobile operator, which went live in the UK 24th September 2007, today announced the appointment of Shaun Gregory as UK CEO.
Shaun will be responsible for the overall strategic direction of the company and lead the day to day running of the UK business.
Prior to joining Blyk, Shaun was the Director of New Media at the Telegraph Media Group, where he was responsible for shaping the new media strategy working with the Executive board.
Commenting on Shaun’s appointment, Blyk’s Co-founder and global CEO Pekka Ala-Pietilä said; “Shaun brings over twenty years experience and a proven track record in securing substantial revenue for a media company working within a new media format, we are delighted Shaun has decided to lead the UK team.”
Shaun Said: “Blyk has one of the most compelling advertising opportunities I have ever seen. It can reach, engage and build relationships with consumers on a very personal level. It’s also focused on the youth market which is notoriously difficult to reach.”
On leaving Telegraph Media Group, Shaun said: “We have achieved an awful lot in the last year at the Telegraph. The commercial side of the business is now completely integrated. This truly multi media offering means that both TMG’s audiences and revenues are growing faster than those of the competition.”
Shaun will take up his new position with Blyk imminently.
ENDS
For further information, please contact Karen Keany or Adam Rutherford at The PRactice on 0207 072 4184/ 07989 429 367 or karen at thepractice dot org dot uk/ adam at thepractice dot org dot uk
2 October 2007 - Posted in: News
Contagious Magazine features Blyk in the “Birth of a Brand” section of their last issues. They also covered the Blyk launch briefly in this Contagious News Article.
2 October 2007 - Posted in: News
Some selected articles on the Blyk launch:
Reuters/CNBC: Ad-Funded Mobile Operator Opens in Britain
MobiAdNews: Designing Blyk - The First Ad-Funded Mobile Operator
2 October 2007 - Posted in: Events, Press
Here is the full video of the Blyk launch event on September 24th at the Vinyl Factory in London:
