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Blyk Appoints Shaun Gregory as UK Chief Executive

London, 2 October, 2007 - Blyk the pan-European free mobile operator, which went live in the UK 24th September 2007, today announced the appointment of Shaun Gregory as UK CEO.

Shaun will be responsible for the overall strategic direction of the company and lead the day to day running of the UK business.

Prior to joining Blyk, Shaun was the Director of New Media at the Telegraph Media Group, where he was responsible for shaping the new media strategy working with the Executive board.

Commenting on Shaun’s appointment, Blyk’s Co-founder and global CEO Pekka Ala-Pietilä said; “Shaun brings over twenty years experience and a proven track record in securing substantial revenue for a media company working within a new media format, we are delighted Shaun has decided to lead the UK team.”

Shaun Said: “Blyk has one of the most compelling advertising opportunities I have ever seen. It can reach, engage and build relationships with consumers on a very personal level. It’s also focused on the youth market which is notoriously difficult to reach.”

On leaving Telegraph Media Group, Shaun said: “We have achieved an awful lot in the last year at the Telegraph. The commercial side of the business is now completely integrated. This truly multi media offering means that both TMG’s audiences and revenues are growing faster than those of the competition.”

Shaun will take up his new position with Blyk imminently.

ENDS

For further information, please contact Karen Keany or Adam Rutherford at The PRactice on 0207 072 4184/ 07989 429 367 or karen at thepractice dot org dot uk/ adam at thepractice dot org dot uk