Blog

You will find Blyk speaking at the following venues.

Monday, February 11th

At 2:30pm, Blyk’s CEO and co-founder, Pekka Ala-Pietilä will be delivering a keynote speech at the Mobile Monday Peer Awards Event and Ceremonies held at the Espacio Movistar.

At 4:30pm, you will find Pekka Ala-Pietilä speaking at the CMO Forum, a GSMA event in partnership with OgilvyOne Worldwide. This event will bring together the leaders of the mobile marketing/advertising industry and it focuses on the challenges of increasing the use of the mobile channel for advertising and marketing purposes. The location is Hall 5 of the Fira de Barcelona.
Topics for the event include:

• The role of mobile marketing in the advertising space
• How to make mobile advertising and marketing grow
• Relationship marketing and the mobile space
• Business models and market opportunities

On Tuesday, February 12th

At 4:15pm, Timo Ahopelto, Head of Strategy and Business Development will be presenting ‘Blyk’ at the Mobile Innovation Marketplace. Blyk has been recognised as one of the ‘most innovative’ in the category of Consumer Application or Service.

Finally, I came across an article on Friday related to ‘What’s hot at Mobile World Congress 2008.’ Nice Blyk mention.

We have been meeting with the leading telecom and media analysts in Europe on our recent release related to Goldman Sachs and IFIC joining as new investors, and our country expansion starting with the Netherlands using the Vodafone network.

We have also been discussing our recent advertising results. The average 29% response rate across 498 campaigns ran until January 24th is a result that gets many people asking: how?

In summary: relevance of all ad communications, delivery based on the simple and familiar user experience, and Blyk’s unique media environment in combination make the Blyk Media effective. In fact, most young people don’t see these conversations as advertising but as information they would like to have.

To put the 29% response rate into a perspective: typically media delivers 2% at its best, and cold mobile campaigns 3-6% growing to 13-20% if in-depth profiling data is used, as referred by the DMA Chair Nick Fuller last year.

Marek Pawlowski from MEX recently summarized this quite well: “Much of the success can be attributed to Blyk’s approach to the mobile advertising experience. They use a medium with which the users are already very familiar - messaging - thereby avoiding much of the confusion and pricing uncertainty around clicking through to mobile web-sites. The advertisements are sent as a text or picture message, and are designed to be two-way conversations. Users are invited to respond with a simple reply, e.g. Would you like to receive more information about our discounts on summer holidays? ^Y/N”

The ad format – SMS and MMS messaging used for conversations between brands and members – is currently active in Blyk with 55 advertisers across 14 industries. The simple but rich building blocks are used to create variety and breadth of campaigns to create awareness, build relationships and drive sales. The applied formats are text, picture and video with sound and animation when required. And most importantly, not only rich in pixels, but more so to be rich in interaction and context: highest response rates are generated when relevance and flow of interaction come together in the unique Blyk Media environment - that is difficult or impossible replicate anywhere else.

Finally, and most importantly, young Blyk members are excited and want to join one of the fastest growing youth media in the UK. Blyk is well on track to reach 100,000 members and to become a significant youth media in the UK in its first year of operations. The best feedback we have received so far – unprompted and via our research lab shift6.net - is that the Blyk form of media really works for young people.