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London, United Kingdom, March 10, 2008 - Blyk, the new mobile network for 16-24s that’s funded by advertising won the Mobile Marketing Award for ‘Best New Offering from a Mobile Services Provider’ at a ceremony held in London on March 6th 2008. The 4th annual Mobile Marketing Awards recognise excellence in mobile marketing and advertising with a focus on innovation, insight and strategic integration.

In a statement about the Mobile Service Provider category, the judges said: “For mobile service providers the need to continually extend the boundaries of how mobile can be used is a must, as their vision and creativity is a vital component for the future of mobile marketing. Each time they extend the boundaries through new developments, huge opportunities (creative and otherwise) open up for brands and their agencies. This award will recognise the providers who are pushing the boundaries to everyone’s benefit.”

Shaun Gregory, UK CEO said: “Blyk is indeed pushing the boundaries by creating a new and engaging way for brands and agencies across the UK to connect with the youth audience. As a media channel, our response rates have averaged 29% and we continue to lead the market in innovation. We are delighted to see this recognised by some of the most respected figures in the industry”

Judges included Claire Valoti, Business Director - Mindshare, Andrew Walmsley, Founding Partner - i-Level and Roisin Donnelly, Marketing Director - P&G. The Chairman of the Judges was David Wheldon, Global Brand Director - Vodafone

The full list of award winners can be viewed at: http://mobilemarketinguk.com

For the short-listed nominees and case study downloads (including the Blyk case study) visit: http://uk.media.yahoo.com/2007.html