24 April 2008
Blyk hits 100,000 members in the UK six months ahead of schedule
Today Blyk is setting the record straight – we have officially reached our 100,000 member target six months in advance of plan. This is a significant milestone for Blyk and demonstrates that both young people and advertisers have embraced the Blyk concept.
Put simply, young people like Blyk because it makes phone bills and contracts a thing of the past and connects them with relevant brands they like. As a result, advertisers and media buyers are able to directly communicate with 16-24 year olds in an interactive and cost-effective way.
In the six months we’ve been up and running, we have accumulated deep knowledge about our member base. Our high response rates (averaging 29 percent) show that this audience wants to engage with brands and issues that resonate with them. No other youth media channel offers this type of dialogue and relevancy for young people.
On a personal note, the last six months at Blyk have been an incredibly rewarding experience – the people, the momentum and energy create a dynamic environment and I am proud to be a part of this special place.