11 March 2009 - Posted in: Blog
Blyk thanks Ogilvy for hosting a great Mobile Day in London
The Ogilvy Digital Lab housed in the London agency’s beautiful canary wharf offices was packed on Feb 6th as Blyk alongside other mobile industry leaders showcased their thinking and case studies for about 150 Ogilvy staff and clients from offices across EMEA. Mobile Day was an impressive event coupled with an impressive line up of speakers.
Among the speakers and highlights were:
Rory Sutherland Group Vice Chairman and Executive Creative Creator for Ogilvy One kicked the day off with a clear message to his clients that mobile has relevancy on their marketing mix today.
Mark Lewis – School of Communication Arts 2.0 and sporting a most remarkable pair of trousers. His notion was that the internet has changed our world and that mobile will continue to set the agenda. But we all have to dive in and learn to embrace it.
Sander Munsterman from xs2theworld showcased their latest creative for mobile including a wonderful little Application built for Guinness. Check it out here.
Our own Chris Bennett from Blyk shared how advertisers are reaping the benefit of targeted and relevant marketing to Blyk members.
Alex Meisl from Sponge showed numerous examples that demonstrated how mobile can deliver ROI for a client and suggested key planning principles for mobile are; relevancy, targeting, proximity, engagement and timeliness.
Jessica Greenwood from Contagious Magazine got everyone salivating with her showcase of sexy apps while reminding them that although 99% of creative directors own an iPhone only 2% of a brands customers will use one.
Alasdair Hill from Mmetrics
Graham Rivers from WinPLC
Alfie Dennen from Moblog
James Whatley from Spinvox
Also worth highlighting is that Blyk partners Velti (On Blyk content) and 2ergo were among the lineup of exhibitors.
The folks at Ogilvy just posted a short film highlighting the event. Definitely worth a look.
Jim Cook of MobiAd News summed it up perfectly when he said, “We’ve reached the point where the combination of handsets, network speeds and applications is such that we can give experiences to the consumer…we can engage with them in ways we’ve never been able to do before with any other channel…with any other advertising medium. So it’s a whole new world with new capabilities.”