1 April 2009 - Posted in: Blog, Press
PUMA and Blyk in partnership to support the launch of L.I.F.T – PUMA’s lightest ever lifestyle trainer
London, UK, 1 April 2009 – Blyk, the free mobile network for young people funded by advertising, has announced that PUMA will be using Blyk media, as part of a 360 campaign to launch one of it’s most innovative lifestyle trainers in history.
The campaign on Blyk will centre around a competition mechanic. PUMA will be giving away 100 pairs of the new shoe to Blyk members who respond to questions about their levels of physical activity. Engagement will be assessed by click through and activity on a WAP site about the new product, PUMA L.I.F.T.
Additionally, since Blyk has detailed profile information about its members, PUMA will be able to measure interest and engagement across different lifestyle categories. This type of insight is something that no other media can provide.
“This is a great brand fit for both PUMA and Blyk – we know from our member profiles that they love to hear about exciting new brands and are certain to engage with this very creative mechanic.” said Chris Bennett, Blyk’s Commercial Director.
Sean Casey, PUMA Lifestyle Marketing Manager adds: “We chose Blyk as our mobile partner due to the ability to interact directly with our target group and assess in real time their engagement with the brand. Our new product, PUMA L.I.F.T, gives us a great opportunity to assess the effectiveness of mobile through Blyk and we are looking forward to the results.”
Constructed with Lite Injected Foam Technology; PUMA L.I.F.T launches this month at select JD stores Nationwide- www.jdsports.co.uk/ www.puma.com.