21 September 2009 - Posted in: Blog
Blyk’s Priceless Lessons in Mobile Advertising: Yankee Group Analysis
Yankee Group recently published an analysis of Blyk and the full report is available in pdf form here.
Their key findings are that Blyk model works and that Blyk has succeeded in uniting advertisers and 16-24 year olds through this highly personal medium. The audience was engaged and satisfied and advertisers were engaged and satisfied. In summary: Blyk has proven that mobile is an effective platform for one-to-one customer engagement, particularly when the target audience is well defined and amenable to new and innovative use of wireless technologies.
“Yankee Group Research, Inc. has been trusted for 40 years as a leading source of objective and independent research. Yankee Group maintains rigorous standards and adheres to strict guidelines that safeguard the objectivity and high ethical standards of the Yankee Group brand and research.