Blog

Congratulations to O2 for the promising (O2 More) consumer service launched today.

As Blyk has proven, mobile messaging works and it is a powerful tool for engaging customers, and linking them with brands and information they like. Blyk’s average response rates at 25 % – and often as high as 67 % or even over 90 % – just serve to prove this. Blyk shares its targeting and user experience in the UK, with the added benefit of Orange’s reach. Blyk has partnered with Vodafone in the Netherlands as a consumer facing brand, and will benefit from this operator’s reach and local knowledge.

Operators around the world are asking themselves how to become a media business. Here at Blyk, we have always known the power of mobile messaging as a media. With the right capabilities and experience, operators are the ones who can make it happen.

The mobile messaging media that Blyk has created, provides a channel for operators to run a media whereby they intimately know the user through a profile, they use mobile in its most natural form and they encourage service discovery. This can empower the consumer and provide value to advertisers, comfortable in the knowledge that the content and services they provide are – literally – in the hands of the people who would bring them most value. In short, operators have the potential to transform into media companies that guide that relationship.

In the context of Google having recently purchased AdMob, not only does mobile messaging empower consumers, but it could empower operators in a world where internet and telecoms are converging. For example, based on stats from Adtech, assuming the campaign target is to garner a reaction from 200k consumers, 100 million consumers would need to see the ad online, through banner ads. In stark contrast, when done the Blyk way, mobile messaging only requires that 800k consumers receive the message – 125 times as effective as traditional online marketing.

By focusing on relevance and reach, mobile advertising keeps moving forward.