Blog

Today’s announcement by Orange, Blyk’s operator partner in the UK, to launch “Orange Shots”, simply demonstrates that Blyk media works, and that Blyk is the best partner for mobile operators looking for new revenue streams and closer relationships with their customers.

“Shots” is powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange UK customer base. Launching with full service commercial offers from 1st of February, “Orange Shots” will initially be available to brands who want to interact with an audience of 100,000 customers from part of Orange’s Pay As You Go “Monkey” customer base. New profiles and customer segments will quickly follow, matching Orange’s ambition to significantly grow this audience.

Blyk has a wealth of media and technological capabilities, which will enable Orange to offer:
• Real time conversation with customers happy to hear from them
• A highly targeted audience base with no wastage
• An opportunity to build an engaging and enduring relationship with customers as they get to know more about their profiles and interests
• High response rates, strong returns on investment and great viral potential

I agree with Marc Overton from Orange UK, that this service will transform mobile advertising as we know it. Everybody wins working with Blyk; consumers, advertisers and operators alike. At Blyk, we have always known the value of relevance, interaction and reach in creating winning mobile media campaigns.

Antti Ohrling
Co-founder, Blyk