Blog

Aito Technologies, a developer of customer experience analytics products (CEA), announced yesterday that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.

Turkka Oksanen, Head of Operations, at Blyk, explained that:

“Aito brings accuracy and speed to our analytics and insight creation. This provides us with conclusive data that is accessible to our different teams through an intuitive and easy to use interface.”

Read the full press release here: Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Mobile is not only a different market, it’s a different media.

Get the insight on how to get your message across from Antti Öhrling’s guest column in MSearchGroove.

The Telecom Asia’s interview with Antti Öhrling on the Blyk story and evolution.

RELATED ARTICLE: Messaging: the future of mobile advertising