Mobile messaging media that works

When Blyk was born in January 2006, it set out to challenge some stone carved conventions in the both the telco and mobile marketing industries. Blyk felt that for mobile advertising to succeed and grow it needed to simplify the complicated mobile marketing eco-system. It had to move beyond the formats that were (and still are) replications of the early internet model, but on mobile. And it needed to enable an advertising experience that was not perceived as SPAM but was instead valued by the recipient.

In Blyk’s world advertising on mobile would not be perceived as advertising at all – but rather useful information, entertainment and offers – delivered in an easy, relevant and interactive way.

Blyk began its journey to change the existing industry behaviours and to build what it believed was a better machine.

Blyk knew that to build this mobile media machine, it needed to build the model from the ground up with complete control of the customer/user experience and end-to-end control of the network and technology. The MVNO model would enable this and was the starting point for Blyk.

In the UK, Blyk has demonstrated that its media model works and continues to build upon its achievements.

Remarkable user experience

Blyk has created a user experience where brand messages and content are an integral and valued part of the total experience. Blyk brings an open, easy and transparent way of doing business. The result is a happy, opt-in audience for advertisers.

Blyk’s interactive messaging format enables brands and young people to interact in relevant, two-way dialogues. The result… sustainable 25% average response rates that are unprecedented in the industry.

Future for Blyk

Blyk continues to attract brands across all categories demonstrating the widespread appeal of Blyk as a communication channel for building awareness, engagement, driving action and gathering insight.

Today Blyk is partnering with operators to make its powerful mobile messaging media model available for brands and young people around the world.

Meet the Blyk team.