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Aito Technologies, a developer of customer experience analytics products (CEA), announced yesterday that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.

Turkka Oksanen, Head of Operations, at Blyk, explained that:

“Aito brings accuracy and speed to our analytics and insight creation. This provides us with conclusive data that is accessible to our different teams through an intuitive and easy to use interface.”

Read the full press release here: Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Mobile is not only a different market, it’s a different media.

Get the insight on how to get your message across from Antti Öhrling’s guest column in MSearchGroove.

The Telecom Asia’s interview with Antti Öhrling on the Blyk story and evolution.

RELATED ARTICLE: Messaging: the future of mobile advertising

Blyk, the mobile messaging media, has been invited to present a keynote at TM Forum in Singapore on Wednesday, January 27.

The topic for Blyk’s presentation is Mobile Advertising. The speaker is Antti Öhrling, co-founder and UK CEO of Blyk. Antti’s keynote topics include:

- The changing consumer behaviour and stiff competition that is dramatically altering telecoms and media landscapes
- New business models that are vital for future profitable growth and strong market leadership
- How MNOs will play an important role in developing Mobile as a mass media
- How Blyk partnership with operators provide companies with the media capability to open additional revenue streams
- How Blyk provides operators with more market share and increase customer loyalty

Media enquiries: Irene Nyberg press@blyk.com