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Aito Technologies, a developer of customer experience analytics products (CEA), announced yesterday that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.

Turkka Oksanen, Head of Operations, at Blyk, explained that:

“Aito brings accuracy and speed to our analytics and insight creation. This provides us with conclusive data that is accessible to our different teams through an intuitive and easy to use interface.”

Read the full press release here: Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Mobile is not only a different market, it’s a different media.

Get the insight on how to get your message across from Antti Öhrling’s guest column in MSearchGroove.

The Telecom Asia’s interview with Antti Öhrling on the Blyk story and evolution.

RELATED ARTICLE: Messaging: the future of mobile advertising

Today’s announcement by Orange, Blyk’s operator partner in the UK, to launch “Orange Shots”, simply demonstrates that Blyk media works, and that Blyk is the best partner for mobile operators looking for new revenue streams and closer relationships with their customers.

“Shots” is powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange UK customer base. Launching with full service commercial offers from 1st of February, “Orange Shots” will initially be available to brands who want to interact with an audience of 100,000 customers from part of Orange’s Pay As You Go “Monkey” customer base. New profiles and customer segments will quickly follow, matching Orange’s ambition to significantly grow this audience.

Blyk has a wealth of media and technological capabilities, which will enable Orange to offer:
• Real time conversation with customers happy to hear from them
• A highly targeted audience base with no wastage
• An opportunity to build an engaging and enduring relationship with customers as they get to know more about their profiles and interests
• High response rates, strong returns on investment and great viral potential

I agree with Marc Overton from Orange UK, that this service will transform mobile advertising as we know it. Everybody wins working with Blyk; consumers, advertisers and operators alike. At Blyk, we have always known the value of relevance, interaction and reach in creating winning mobile media campaigns.

Antti Ohrling
Co-founder, Blyk

Blyk, the mobile messaging media, has been invited to present a keynote at TM Forum in Singapore on Wednesday, January 27.

The topic for Blyk’s presentation is Mobile Advertising. The speaker is Antti Öhrling, co-founder and UK CEO of Blyk. Antti’s keynote topics include:

- The changing consumer behaviour and stiff competition that is dramatically altering telecoms and media landscapes
- New business models that are vital for future profitable growth and strong market leadership
- How MNOs will play an important role in developing Mobile as a mass media
- How Blyk partnership with operators provide companies with the media capability to open additional revenue streams
- How Blyk provides operators with more market share and increase customer loyalty

Media enquiries: Irene Nyberg press@blyk.com