10 July 2007
Press Release: On track for launch
Blyk, the new mobile network for 16 – 24s, is delighted in the growing interest in its progress to create a service that links young people up with brands they like and gives them free texts and minutes, every month.
Jon Fisher, Consumer Marketing Director, said: “Blyk is dedicated to giving its members the best experience possible and in order to do that, we have always planned to launch at a time that delivers the highest level of service for both our members and our advertising partners.”
He added: “We continue the rigorous testing of our technical platforms. We’re also acting on insight from consumer research conducted alongside our launch brands, to ensure we provide the best service at the best time for all. We are confident of delivering this and in light of our recent findings, we feel good about our launch strategy, and are proceeding as we have always planned.”
ENDS
NOTES TO EDITORS
About Blyk.
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback.
Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in summer 2007, with other markets to follow.
For more information, visit about.blyk.com
For further press information, contact:
Karen Keany or Adam Rutherford, The PRactice.
Tel: 020 7812 0662 or 07989 429 367
OK you are giving free voice and text but I assume when those minutes are used up, automatic
charging kicks in or the caller is kicked off?
What about data - is that always
charged?
How will the ads work? Nobody will sit through a 30sec or even 10sec ad before they make
a call. Either ads will be a few secs or will be ‘off-line’ eg. user visits Blyk website, has to sit
through an ad, perhaps has to answer a question to make sure they paid attention! and is awarded some
free minutes.
It’ll be interesting to see how it works.
ps - Hi Ismo.