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	<title>About Blyk</title>
	<link>http://about.blyk.com</link>
	<description></description>
	<lastBuildDate>Wed, 24 Feb 2010 01:27:31 +0000</lastBuildDate>
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		<title>PRESS RELEASE: Orange rolls out interactive mobile advertising services in a European first</title>
		<description>Orange today announces it will roll-out interactive SMS and MMS advertising across its European footprint in 2010. Following the launch of ad-supported tariffs and interactive mobile advertising in the UK, Orange is making this a European first, bringing interactive SMS and MMS advertising into new markets and tailoring offers locally ...</description>
		<link>http://about.blyk.com/2010/02/24/orange-rolls-out-mobile-advertising/</link>
			</item>
	<item>
		<title>Aito extends its partnership with Blyk</title>
		<description>Aito Technologies, a developer of customer experience analytics products (CEA), announced yesterday that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk ...</description>
		<link>http://about.blyk.com/2010/02/12/aito-extends-its-partnership-with-blyk-2/</link>
			</item>
	<item>
		<title>PRESS RELEASE: Aito extends its partnership with Blyk</title>
		<description>Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Finland-based Aito Technologies, a developer of customer experience analytics products (CEA), today announced that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk ...</description>
		<link>http://about.blyk.com/2010/02/11/aito-extends-its-partnership-with-blyk/</link>
			</item>
	<item>
		<title>Seven Rules For Effective Mobile Advertising</title>
		<description>Mobile is not only a different market, it's a different media.

Get the insight on how to get your message across from Antti Öhrling's guest column in MSearchGroove. </description>
		<link>http://about.blyk.com/2010/02/08/seven-rules-for-effective-mobile-advertising/</link>
			</item>
	<item>
		<title>The Blyk story and evolution: interview by Telecom Asia</title>
		<description>The Telecom Asia's interview with Antti Öhrling on the Blyk story and evolution.



RELATED ARTICLE: Messaging: the future of mobile advertising </description>
		<link>http://about.blyk.com/2010/02/01/the-blyk-story/</link>
			</item>
	<item>
		<title>Blyk is Transforming Mobile Advertising &#8211; acknowledged by Orange</title>
		<description>Today’s announcement by Orange, Blyk’s operator partner in the UK, to launch “Orange  Shots”, simply demonstrates that Blyk media works, and that Blyk is the best partner for mobile operators looking for new revenue streams and closer relationships with their customers.

“Shots” is powerful mobile advertising service that enables brands ...</description>
		<link>http://about.blyk.com/2010/01/26/blyk-is-transforming-mobile-advertising-acknowledged-by-orange/</link>
			</item>
	<item>
		<title>PRESS RELEASE: &#8220;Orange Shots&#8221; to transform mobile marketing in the UK &#8211; service powered by Blyk</title>
		<description>Orange today announced ‘Orange Shots’, a powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange’s customer base. </description>
		<link>http://about.blyk.com/2010/01/26/orange-shots-to-transform-mobile-marketing-in-the-uk-service-powered-by-blyk/</link>
			</item>
	<item>
		<title>Blyk invited to present at TM Forum, Singapore</title>
		<description>Blyk, the mobile messaging media, has been invited to present a keynote at TM Forum in Singapore on Wednesday, January 27.

The topic for Blyk’s presentation is Mobile Advertising. The speaker is Antti Öhrling, co-founder and UK CEO of Blyk. Antti’s keynote topics include:

- The changing consumer behaviour and stiff competition ...</description>
		<link>http://about.blyk.com/2010/01/25/blyk-invited-to-present-at-tm-forum-singapore/</link>
			</item>
	<item>
		<title>Mobile Advertising – Operators starting to fulfill media ambitions</title>
		<description>Congratulations to O2 for the promising (O2 More) consumer service launched today. 

As Blyk has proven, mobile messaging works and it is a powerful tool for engaging customers, and linking them with brands and information they like. Blyk’s average response rates at 25 % - and often as high as ...</description>
		<link>http://about.blyk.com/2009/12/03/operators-starting-to-fulfill-media-ambitions/</link>
			</item>
	<item>
		<title>Blyk&#8217;s Priceless Lessons in Mobile Advertising:  Yankee Group Analysis</title>
		<description>Yankee Group recently published an analysis of Blyk and the full report is available in pdf form here.  

Their key findings are that Blyk model works and that Blyk has succeeded in uniting advertisers and 16-24 year olds through this highly personal medium. The audience was engaged and satisfied ...</description>
		<link>http://about.blyk.com/2009/09/21/blyks-priceless-lessions-in-mobile-advertising-yankee-group-analysis/</link>
			</item>
	<item>
		<title>Yankee Group Analysis</title>
		<description>Blyk's Priceless Lessons in Mobile Advertising




Before using/publishing any part of this analysis, please read the full Yankee Group Copyright and Citation Policy (http://www.yankeegroup.com/media/Yankee_Group_Citation_Policy.pdf)  Submit a citation request to citation@yankeegroup.com"
 </description>
		<link>http://about.blyk.com/2009/09/21/yankee-group-analysis/</link>
			</item>
	<item>
		<title>Thousands of members tell us about their experience on Blyk</title>
		<description>We asked members what they thought about their experience on Blyk and within minutes got thousands of replies and here they are for your reading pleasure.  The good, the bad, the grt stories....thanks Blyk members for sharing and thanks for making us smile.  :-)

One in a million.
One less expense, shame ...</description>
		<link>http://about.blyk.com/2009/08/12/thousands-of-members-tell-us-about-their-experience-on-blyk/</link>
			</item>
	<item>
		<title>The essence of Blyk as captured by young creatives at D&amp;AD</title>
		<description>An award winning piece on Blyk from the 2009 D&#38;AD young creatives competition.  Spot on I'd say.

 </description>
		<link>http://about.blyk.com/2009/08/01/the-essence-of-blyk-as-captured-by-young-creatives-at-dad/</link>
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	<item>
		<title>Blyk continues its move from MVNO to operator partnership &#8211; Orange named as Blyk’s exclusive UK partner</title>
		<description>Helsinki, Finland and London, UK, 27 July 2009 - Today Blyk, the mobile engagement media announces Orange as its exclusive partner in the UK and confirms that it will move from its UK MVNO operation at the end of August.
This announcement follows on from Blyk’s recent news related to its ...</description>
		<link>http://about.blyk.com/2009/07/28/blyk-continues-its-move-from-mvno-to-operator-partnership-orange-named-as-blyk%e2%80%99s-exclusive-uk-partner/</link>
			</item>
	<item>
		<title>PRESS RELEASE: Blyk continues its move from MVNO to operator partnership</title>
		<description>Today Blyk, the mobile engagement media announces Orange as its exclusive partner in the UK and confirms that it will move from its UK MVNO operation at the end of August.

This announcement follows on from Blyk’s recent news related to its partnership with Vodafone to bring the Blyk brand and ...</description>
		<link>http://about.blyk.com/2009/07/27/blyk-continues-its-move-from-mvno-to-operator-partnership/</link>
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	<item>
		<title>Blyk announces Vodafone as its exclusive partner in the Netherlands</title>
		<description>Aligned to its global expansion strategy, the mobile engagement media will launch its brand in the Netherlands in partnership with Vodafone

Helsinki, London and Amsterdam, 23 July 2009 – Blyk, the mobile engagement media, today announces Vodafone as its exclusive partner in the Netherlands.

The partnership between Blyk and Vodafone builds upon ...</description>
		<link>http://about.blyk.com/2009/07/23/blyk-announces-vodafone-as-its-exclusive-partner-in-the-netherlands/</link>
			</item>
	<item>
		<title>PRESS RELEASE: Blyk announces Vodafone as its exclusive partner in the Netherlands</title>
		<description>Blyk, the mobile engagement media, today announces Vodafone as its exclusive partner in the Netherlands.

The partnership between Blyk and Vodafone builds upon a relationship between the two companies, which started in 2008, with a view to expanding the Blyk brand. The partnership will bring the Blyk brand and media model ...</description>
		<link>http://about.blyk.com/2009/06/23/blyk-announces-vodafone-as-its-exclusive-partner-in-the-netherlands-2/</link>
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	<item>
		<title>Greetings from the MVNO land: where’s the customer?</title>
		<description>It was as exciting as always to chair one day of the MVNOs Industry Summit 2009 in Barcelona last week. It is the best place that I have found to get an update on what’s happening with MVNOs.  In addition to the interesting MVNO business model and operator partnership ...</description>
		<link>http://about.blyk.com/2009/05/20/greetings-from-the-mvno-land-where%e2%80%99s-the-customer/</link>
			</item>
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		<title>PRESS RELEASE: Pathé Films promotes ‘Tormented’ with Blyk</title>
		<description>Blyk, the free mobile network for young people funded by advertising, has announced that it will be working with film distributor Pathé to help promote the much anticipated  spooky new film, Tormented.

Blyk will work with Pathé as part of a multimedia campaign to enhance interest in the film amongst young ...</description>
		<link>http://about.blyk.com/2009/05/05/pathe-films-promotes-tormented-with-blyk/</link>
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		<title>PUMA and Blyk in partnership to support the launch of L.I.F.T &#8211; PUMA’s lightest ever lifestyle trainer</title>
		<description>London, UK, 1 April 2009 – Blyk, the free mobile network for young people funded by advertising, has announced that PUMA will be using Blyk media, as part of a 360 campaign to launch  one of it’s most innovative lifestyle trainers in history.

The campaign on Blyk will centre around a ...</description>
		<link>http://about.blyk.com/2009/04/01/puma-and-blyk-in-partnership-to-support-the-launch-of-lift-puma%e2%80%99s-lightest-ever-lifestyle-trainer/</link>
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