Blyk Advertising is a high-performance media. Our research shows us that over 50 times more eyeballs are needed to generate the same level of engagement if a subscriber is presented with a banner ad!
Engagement can be measured by advertisers in various ways but a key benchmark for Blyk Advertising is response rates. Response rates are measurements of the percentage of subscribers who respond to a message sent by brands as part of Blyk Media. Blyk consistently sees very high response rates from its profiled subscribers, in excess of 25%.
Some case studies are presented below:
