Press releases

Orange today announces it will roll-out interactive SMS and MMS advertising across its European footprint in 2010. Following the launch of ad-supported tariffs and interactive mobile advertising in the UK, Orange is making this a European first, bringing interactive SMS and MMS advertising into new markets and tailoring offers locally to give advertisers new and targeted ways to engage with customers.

Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Finland-based Aito Technologies, a developer of customer experience analytics products (CEA), today announced that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.

Orange today announced ‘Orange Shots’, a powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange’s customer base.

Today Blyk, the mobile engagement media announces Orange as its exclusive partner in the UK and confirms that it will move from its UK MVNO operation at the end of August.

This announcement follows on from Blyk’s recent news related to its partnership with Vodafone to bring the Blyk brand and media model to consumers and advertisers in the Netherlands.

Blyk, the mobile engagement media, today announces Vodafone as its exclusive partner in the Netherlands.

The partnership between Blyk and Vodafone builds upon a relationship between the two companies, which started in 2008, with a view to expanding the Blyk brand. The partnership will bring the Blyk brand and media model to the Netherlands and it is aligned to both companies’ strategies for growth and leadership in mobile advertising.