Press releases

Orange today announces it will roll-out interactive SMS and MMS advertising across its European footprint in 2010. Following the launch of ad-supported tariffs and interactive mobile advertising in the UK, Orange is making this a European first, bringing interactive SMS and MMS advertising into new markets and tailoring offers locally to give advertisers new and targeted ways to engage with customers.

Aito customer experience analysis tools provide Blyk with insight into consumer behaviour.

Finland-based Aito Technologies, a developer of customer experience analytics products (CEA), today announced that it will continue its partnership with Blyk, the mobile messaging media, to provide analytics tools that reveal customer behaviour trends. Aito began working with Blyk in November 2008, when its CEA tools were integrated into the Blyk platform, and will continue to underpin Blyk’s mobile media capabilities.

Orange today announced ‘Orange Shots’, a powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange’s customer base.

Today Blyk, the mobile engagement media announces Orange as its exclusive partner in the UK and confirms that it will move from its UK MVNO operation at the end of August.

This announcement follows on from Blyk’s recent news related to its partnership with Vodafone to bring the Blyk brand and media model to consumers and advertisers in the Netherlands.

Blyk, the mobile engagement media, today announces Vodafone as its exclusive partner in the Netherlands.

The partnership between Blyk and Vodafone builds upon a relationship between the two companies, which started in 2008, with a view to expanding the Blyk brand. The partnership will bring the Blyk brand and media model to the Netherlands and it is aligned to both companies’ strategies for growth and leadership in mobile advertising.

Blyk, the free mobile network for young people funded by advertising, has announced that it will be working with film distributor Pathé to help promote the much anticipated  spooky new film, Tormented.

Blyk will work with Pathé as part of a multimedia campaign to enhance interest in the film amongst young people and encourage them to visit a dedicated Facebook page, which offers the chance to go to the film’s premiere on the 19^th May and party with Alex Pettyfer and others from the cult channel 4 hit, Skins.

Blyk, the free mobile network for 16-24 year olds funded by advertising, will be working with international directories business Yell to help simplify the mobile search environment, with the aim of improving the relevancy and accuracy of search results for young people.

Blyk announced today that as part of the company’s recent organizational realignment, Antti Öhrling, the co-founder and current executive director of Blyk will take the helm in the UK as Shaun Gregory, Blyk’s current UK CEO, resigns for personal reasons. Pekka Ala-Pietilä, global CEO, will drive international expansion.

Blyk announced today an additional million investment to support its ongoing operations and international expansion. New media partnering approach with operators is the core of expansion strategy.

Blyk today announced the appointment of Eric Samson as CEO of Blyk Belgium.

Blyk is a step closer to launch in the Netherlands. Eric Kip (44), currently Planning Director EMEA at MediaCom, will be the Managing Director of this new company.

Blyk announces its next wave of European expansion into Germany, Spain and Belgium in 2009, following its announcement to enter the Dutch market earlier this year.

Blyk today announced its sponsorship of the D&AD New Blood 2008 Awards and an 18-month relationship with the D&AD 2009 Student Award programme.

Blyk has signed up over 100,000 members since its launch in the UK at the end of September, 2007. Members have embraced the Blyk concept so rapidly that annual member targets have been reached six months ahead of schedule, establishing it as a powerful new media for connecting advertisers with young people.

Blyk launches its new media site as a comprehensive online information domain for advertisers and agencies – constantly updated with insights and case studies.

Blyk has appointed GCI to build its brand reputation in the UK and internationally. This follows the appointment of Contra as international brand agency after its design of the Blyk brand and support of Blyk’s
successful launch in the UK.

Blyk won the Mobile Marketing Award for ‘Best New Offering from a Mobile Services Provider’ at a ceremony held in London on March 6th 2008

Blyk  today announced its expansion to the Dutch market.  Blyk will use Vodafone Netherlands as its host
operator, which means that Blyk members in the Netherlands will be able to use voice, text and data services across the Vodafone network.

Blyk, the new mobile network for 16 – 24 year olds recently invited aspiring young creatives from London College of Communication (LCC) and Camberwell Art College to develop their own interpretation of the Blyk logo.  Consequently, they have become instrumental in shaping the visual identity of the brand.

Artists Find Communication Platform of the Future Through FREE Mobile Network Blyk.