Eric Kip

CEO, The Netherlands

Eric has 17 years of experience working with advertiser in various marketing functions.
Over the last six years he has held executive management positions at two major media agencies: Initiative (part of IPG) and MediaCom (part of WPP). Eric contributed strongly to building a stronger focus on consumer receptivity to advertising messages: “when and where are my consumers receptive to my brand message?” His previous job as Marketing Director at The Coca-Cola Company, Netherlands had a strong focus on communication towards young consumers.

Eric studied Marketing and Economics in The Hague. He is now living in a small village close to Amsterdam with his wife and two kids. He loves making boat trips on the river, playing tennis and playing with his kids.

Back to team